The holidays are a critical time for businesses, especially small businesses. Consumers spent more than $886 billion last holiday season, so if you're not capitalizing on the holiday rush, you're missing out on a huge opportunity.
But don't worry, we're here to help. In this blog post, we'll give you 10 creative ideas to boost your holiday marketing and help you make the most of the season. Keep reading to learn more from the St. Landry Chamber of Commerce!
1. Make a Gift Guide
One great way to market your business during the holidays is to create a gift guide and share it with your customers via email or social media. Include a mix of both small and large items, as well as items at different price points to appeal to a wide range of shoppers. You may even want to create multiple gift guides for different types of shoppers. Try creating a master PDF document with all the guides—this online tool helps you split your PDF into separate files. Not only will this help promote your products, but it will also position you as a trusted source of information and gift ideas.
2. Post An Engaging Content
With all the holiday hustle and bustle, it can be tough to get people to pay attention to your brand. That's why it's important to post engaging content that will capture people's attention and make them want to learn more about your business. Try hosting a holiday-themed contest or creating festive visuals that showcase your products in a new light.
3. Host Giveaways or Contests
Everyone loves free stuff, so why not host a holiday giveaway or contest? This is a great way to generate buzz around your business and drive traffic to your website or store. Just be sure to promote your contest ahead of time and make it easy for people to enter.
4. Customize Your Holiday Packaging
Make your products stand out from the competition by customizing your holiday packaging. This is a great way to show customers that you pay attention to the little details and that you're willing to go the extra mile to make their experience special. Plus, eye-catching packaging is sure to get people talking—and sharing photos of your products online!
5. Interact With Customers Via Social Media
No matter what holiday marketing strategies you choose, don't forget about social media. This is an important platform for interacting with customers and promoting your brand—not to mention, 62% of consumers say they're more likely to buy from a company they can interact with on social media. So make sure you're being active on all your channels this holiday season!
6. Reward Regular Customers
The holidays are also a great time to reward your regular customers with exclusive deals or early access to new products. Show them how much you appreciate their business by giving them VIP treatment during the most wonderful time of the year!
7. Partner With Other Local Businesses
Looking for ways to reach new customers? Partnering with other local businesses is a great way to do just that. For example, you could team up with a nearby restaurant or retail store for joint promotional activities or bundle products together for holiday gift packages.
8. Host A Holiday-Themed Event
Get people in the festive spirit by hosting a holiday-themed event at your store or office! This is a great way to attract new customers and show existing ones how much fun they can have when they do business with you.
9. Support A Local Charity
Giving back is always in season, but it's especially important during the holidays when many people are in need. Find a local charity that aligns with your values and consider organizing a fundraiser or donation drive—you might be surprised how much support you receive from both customers and employees alike!
10. Send Holiday Cards
Last but not least, don't forget about good old-fashioned snail mail! Sending holiday cards is an excellent way to connect with customers on a personal level and show them that they're more than just another name on your list. Plus, who doesn't love getting mail during the holidays?
The holidays are an important time for businesses, so make sure you're putting forth extra effort into your marketing during this peak shopping season! By getting creative and thinking outside the box, you can ensure that your business stands out from the competition and drives sales throughout the end of the year. Thanks for reading & happy holidays!
If you’re ready to grow your business with the help of great local resources and partnerships, join the St. Landry Chamber of Commerce.
Original source can be found here.
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